The Reality of FSBO: Are You Ready?


The Open House Ghost Town – You spent all week cleaning, baking cookies, and setting the stage for buyers… but no one shows up. Well, except for the nosy neighbors who are just there to snoop.

The Never-Ending Realtor Calls – The second you list FSBO, your phone rings off the hook. Not with buyers—but with agents promising you the world if you just let them take over.

The “Handshake” Offer – After weeks of waiting, you finally get a buyer! Except… they’re offering a rent-to-own scenario.

 
Why FSBO Can Actually Cost You More
💰 Pricing Mistakes – Overprice and your home sits for months. Underprice and you lose thousands. I use four sophisticated systems to pull data to price your home right and get it sold fast.

📸 Photography & Videography Matters – First impressions are everything! Professional photos make your home stand out, while dark, blurry phone pics… not so much.

📢 Marketing Isn’t Free – Listing on Zillow isn’t enough. I invest in my listings with Google Ads, YouTube, and social media promotions to put your home in front of serious buyers.

🎯 Negotiations Matter– Buyers have agents representing them. Who’s protecting your interests? I handle the tough talks so you don’t leave money on the table.

 
So, Is FSBO Right for You?
If you love handling marketing, negotiations, contracts, inspections, and buyer financing hurdles—FSBO might be the way to go. But if you’re tired of the FSBO runaround and wondering, “Is there an easier way?”—there is.


Let’s Talk! No pressure, no sales pitch—just real numbers and a strategy that works.


✅ Find out what your home is REALLY worth
✅ Get a breakdown of costs & potential savings
✅ Learn how I can get your home SOLD faster & for top dollar


Roxanne Hale   |   205.352.7742   |  rhale@soldbyarthouse.com

Why Choose Us

  • Expert Pricing Guidance

    No guessing or going with our gut here! We use four systems to check and double check our work in order to provide you a full detailed report directly to your inbox.

  • Signature Marketing Strategy

    Are we cheap? No, but we are affordable and our signature marketing strategy sells property two weeks faster than the average at our above our recommended listing price.

  • Experienced Full Time Agents

    As the saying goes, "Real Estate Never Sleeps." Actually I just made that up but we don't sleep much. We work around the clock to maximize your home's exposure to well qualified buyers!

Examples of Our Videography

Examples of our Creativity

feature image of 4115 4th Ave: A Rare Four-Unit Condo Building in Birmingham, Alabama
4115 4th Ave: A Rare Four-Unit Condo Building in Birmingham, Alabama
Location, Location, Avondale When I first walked past the lot at 4115 4th Ave, I knew it had potential. Most people would’ve seen a plain stretch of land in a quirky Birmingham neighborhood. I saw the chance to bring something […]
feature image of Who Will I Be When I Don’t Live Here Anymore?
Who Will I Be When I Don’t Live Here Anymore?
An Unofficial Biography Told in House Plans I’ve lived in a lot of houses. Some were planned down to the last detail; others… well, let’s just say “whim” is a very charitable word. Each one is tied to a moment in […]
feature image of 107 Havenwood Court
107 Havenwood Court
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Why List With Art House?

Real Estate Experience
In my twenty-five years in residential real estate, I've helped thousands of buyers and sellers. One thing I've learned is that moving and selling a home can be stressful for my clients, which is why I pride myself on bringing solutions and a sense of calm to each transaction. We also bring marketing know-how. Each of our listings recieve commerical grade photography and videography, custom ads, and priority placement across all of our channels.
Marketing Reach
Along with the Multiple Listing Service that distributes your listing to over 5000 realtors in the Greater Birmingham Metro Area, we also syndicate your property to over 40+ other real estate sites including Zillow and Realtor.com.  In addition to that, we share your property with our extensive database of buyers and across all of our social media channels, including Facebook, Instagram, YouTube, LinkedIn, which are visited by thousands of people each day.
Data-Driven Pricing Guidance
One of the most challenging decisions you'll make as a seller is deciding on a pricing strategy for your home that fits your timeline and goals.  While we draw on our extensive experience in our market, we rely on solid sales data to help you pinpoint the exact right price to market your home.  Along the way, we provide real time prospect feedback and marketing data so you can feel confident your property is being seen by the maximum number of potential buyers.

GET MORE INFORMATION

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I agree by electronic signature to the Electronic Disclosure Consent; to receive recurring marketing communication from or on behalf of Art House, including auto-dialed calls, texts, and artificial/prerecorded voice messages (consent not required to make a purchase; data rates may apply; reply “STOP” to opt-out of texts or ‘HELP” for help); and to the Terms of Service and Privacy Policy of this website. I understand that I can call to obtain direct assistance.
Roxanne Hale

+1(205) 352-7742

rhale@soldbyarthouse.com

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Testimonials

Check out our video resources to learn more about the buying and selling process and what our past clients think about us!

REVIEWS

  • Chelsea Mills
    New Home Buyer
    This was my first homebuying experience. I had a million questions and no idea what to expect, but Austin Freeman was incredibly patient, informative, kind, and dedicated to finding the perfect HOME for me. Thank you so much Austin for making this process as delightful as it could be from beginning to closing. Thank you for your perseverance! This is my Barbie dream house!!!
  • James Shackelford
    Buyer
    This is the last house I will have, so I was picky about what I wanted. Michelle Davenport was great. Patient, understanding and courteous. She showed lots of houses. If I was ever in the market again, Michelle would be my agent! This was a great experience!
  • Kenneth Fievet
    Home Buyer
    As first time homebuyers, the whole process can be a little overwhelming; however, Abby simplified everything and was always available to promptly assist with any questions/concerns.