Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.
Essential Tips for Buying New Construction Homes in Birmingham
The Builder Has Representation. Do You? One of the biggest misconceptions in new construction is that the friendly sales representative sitting inside the model home is there to represent you. They’re not. They’re there to represent the builder. That doesn’t make them dishonest or unhelpful. It’s si
Buying a New Build Home: What the Timeline Really Looks Like
By Roxanne Hale, Art House Team Brokered by RealtySouth There is a magical moment that happens when someone decides to build a home. One minute they’re casually browsing online. The next minute they’re standing inside a model home thinking, “This is it. This is the one.” Then reality arrives carryin
We Told Our Moms About Your House
And That’s Just the Beginning of Our Marketing Plan Marketing Moms Every now and then, I meet a seller who says something like: “So once we decide to list, you just put it on the MLS, right?” Sure. And Disney World is just a parking lot with a few rides. After 26 years in real estate, I can assure y
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