The Art House Listing Method™

A Proven, Story-Driven Approach to Selling Homes Across Birmingham

The Numbers Behind Our Method

A great process should produce great results — consistently. After 26 years in real estate, and especially over the past five, our system has proven exactly what a strategic launch, cinematic marketing, and relentless follow-through can do. Here’s what the Art House Listing Method™ has delivered, even in shifting markets, in the past five years.

THE ART HOUSE LISTING METHOD™

Selling a home isn’t just a transaction — it’s a story. And stories deserve to be told with intention, clarity, and a whole lot of skill. At Art House, we’ve spent years refining a listing method that blends data, storytelling, cinematic visuals, and strategic marketing to produce consistent results for sellers across Birmingham.
 
This isn’t a tiered system.
It’s not “choose your package.”

It’s simply what we do, every time, for every listing — because that’s what our clients deserve.
 
And while we have a deeply developed strategy, we don’t force every home through a cookie-cutter formula. We listen to your goals, we study the market’s shifts in real time, and we make adjustments where needed. Our job is to support your selling goals. Our strategy exists because it helps you reach them.

THE ART HOUSE LISTING METHOD™ EXPLAINED

1. THE SPOTLIGHT STRATEGY

Before your home hits the market, we build momentum and curiosity. We guide you through prep and staging (with our preferred partner), audit the property, and align on your selling goals using real-time market data. We uncover the story of your home — the details buyers can’t see on paper — so we can highlight them meaningfully.

We alert our realtor network, mail neighborhood listing letters, and warm up online audiences with early retargeting. We also share Coming Soon notices in community groups and offline networks to spark interest before launch. Once your home enters MLS as Coming Soon, we give ads 48–72 hours to stabilize and syndicate.
 
Then we go live: fully polished, fully marketed, and ready for showings by the weekend.
2. CINEMATIC VISUALS

Buyers don’t just want photos — they want to feel a home. That’s why every Art House listing gets full cinematic treatment. We deliver magazine-quality photography, drone aerials, a cinematic walkthrough, an agent-hosted guided tour, vertical reels for social platforms, and lifestyle context that highlights the neighborhood and surrounding area.

Your home becomes an experience, not a slideshow. We are personally on-site for every shoot to ensure each angle elevates the property. This attention to detail is why our visuals stand out and why homes with video perform better. They get more views, higher engagement, more qualified buyers, and they sell faster and closer to list price — and the data proves it.
3. THE DIGITAL DEMAND ENGINE

This is where our system becomes truly proprietary. While most agents stop at MLS and social posts, we use strategy, analytics, and a full digital marketing engine built from years of studying buyer behavior, Google data, platform algorithms, and neighborhood trends.

Your video is optimized, indexed, and pushed to local buyers through YouTube ads. We run Google Performance Max campaigns across Search, Gmail, YouTube, and Display. We write SEO-rich listing copy and blog features designed to surface in real searches.

We track traffic, engagement, and showing behavior so we can adjust in real time. And our retargeting starts on Day 1, warming your audience before the listing even goes active. We monitor syndication performance on Zillow, Realtor.com, Homes.com, and Redfin to keep your listing performing at the top.
4. THE ART HOUSE SELLER SUCCESS LOOP

Once your listing goes live, the process doesn’t slow down — it sharpens. We provide weekly seller reports with showing feedback, digital performance, and market updates. We monitor engagement daily, adjust strategies based on real-time comps and neighborhood activity, and revisit pricing when needed. We manage offers, negotiate terms, coordinate the closing process, and stay connected afterward so you’re supported from start to finish.

This is the long-game part of our system — the stage where most agents are itching to hand you off to an assistant. Not us. We’re with you every single step.

A Smarter Way to List Your Home

Our process is rooted in analytics, optimized for visibility, and executed with precision. From Coming Soon to closing, we combine storytelling, digital marketing, and hands-on support to deliver better results for Birmingham sellers.

102 Oglesby Homewood, AL
Buford, Sold Home in Homewood, AL
The Preserve, Hoover AL

FAQ'S About the Art House Listing Method™

1. Why do Art House listings have full video tours?

Because buyers don’t shop for homes the way they used to.
Scrolling → Clicking → Watching → Falling in love — that’s the sequence now.

Our cinematic, agent-hosted videos let buyers experience the layout, flow, and vibe of a home before they ever step foot inside. They help people visualize daily life in the space, understand the neighborhood context, and catch details they’d never get from photos alone.

Homes with video simply outperform homes without video — they get more views (like 403% more!), more watch time, more qualified traffic, and ultimately stronger offers.

2. How does the “Coming Soon” period help sellers?

3. What makes your listings easier to find online?

4. How do you make sure the price is right?

5. Do you only rely on online marketing?

6. Why do your listings look so much better than others?

7. What do you charge?

LIST WITH ROXANNE HALE

Roxanne Hale
Roxanne Hale

Broker Associate | License ID: 32353

+1(205) 352-7742

2401 International Park Pl, Birmingham, AL, 35243, USA

Name
Phone*
Message

By checking this box, I agree by electronic signature to the Electronic Disclosure Consent Agreement; to receive recurring marketing communication from or on behalf of Art House, including auto-dialed calls, texts, and artificial/prerecorded voice messages (message frequency varies; data rates may apply; reply "STOP" to opt-out of texts or "HELP" for assistance); and to the Terms of Service and Privacy Policy of this website. Consent not required to make a purchase. I understand that I can call to obtain direct assistance.

REVIEWS

Walt & Daffony Bullard

Homebuyers in The Preserve

Working with Roxanne was truly a blessing! We moved to the area and had no idea what kind of house we wanted or where we wanted to live. Roxanne was so kind and patient showing us so many different options including lots, renovations, existing houses…..anything, anywhere. With her expertise and guidance, we found the perfect place for us to make our new home. We don’t want to move again anytime soon, but when it’s time, we will be working with Roxanne!

Kameren Parker

First Time Home Buyer

As a first-time homebuyer, I couldn’t have asked for a better guide than Roxanne. She was patient, knowledgeable, and truly had my best interest at heart. She made the entire process smooth and stress-free, answering every question and walking me through each step. I’m beyond grateful and highly recommend Roxanne to anyone buying a home.

Allison Hallman

Vestavia Home Seller

Roxanne had a well thought out plan to market my home - it was so well executed she sold my house over one weekend! She guided me through the process of getting my house ready to sell and went over the different ways she would market my home to stand out amount all the other options. Once she sold my house she handled all of the many steps needed to make sure we closed on time. I am so THANKFUL for all she did! 10 out of 10!!!

BEHIND THE SIGN

Where Real Estate Gets Real

feature image of First-Time Home Buyers Find Their Perfect Home with D.R. Horton in Birmingham, AL
First-Time Home Buyers Find Their Perfect Home with D.R. Horton in Birmingham, AL
How Maria and Kevin secured a below-market interest rate, instant equity, and the perfect cul-de-sac lot at Caffee Place. *Art House Team, Brokered by RealtySouth When Maria first landed on our website, she wasn’t exactly “house hunting.” She was casually scrolling through homes the way people scroll Instagram — half curious, half daydreaming. She and her husband Kevin had been renting in Alabama for two years after moving from Texas, and while they wanted to make this state home, purchasing seemed like something for “someday.” But then Maria clicked on one of my listings. Google had served it up while […]
feature image of The Complete Neighborhood Guide
The Complete Neighborhood Guide
Thinking about moving to Birmingham? First of all — welcome. Second of all — prepare yourself, because the Birmingham metro area isn’t just “a place to live.” It’s basically a buffet table of neighborhoods, each with its own flavor, personality, quirks, and yes… wildly passionate Facebook groups. I’m Roxanne, Associate Broker, longtime real estate sherpa, and your friendly neighborhood guide who tells it like it is. After 25 years of selling across every ZIP code in the metro, I’ve seen the good, the great, and the “wow, that house needs sage and a miracle.” So grab a coffee like me (or sweet tea if you’re feeling Southern), and let’s break down the ten communities you absolutely need to check out if you’re thinking about buying a home here.
feature image of Moving to Birmingham, Alabama in 2025?
Moving to Birmingham, Alabama in 2025?
Thinking about moving to Birmingham, Alabama? Well, friend, grab a sweet tea and settle in, because the Magic City has opinions… and so do I. I’ve helped hundreds of families relocate to Birmingham over the past 25 years, and let me tell you: people show up expecting “small Southern town energy” and end up discovering a city with world-class food, booming job growth, and neighborhoods that are as charming as they are competitive. (Also, you will absolutely be asked which college football team is your ride-or-die. Choose wisely.)
View More