I’m Roxanne Hale, with the Art House Team brokered by RealtySouth, and I specialize in helping buyers navigate the often-complicated world of new construction.

With 25 years of experience in real estate — including extensive work with builders— I’ve seen it all. Many people assume they don’t need a buyer’s agent when purchasing a home from a builder. After all, there’s a sales agent in the model home ready to assist. But here’s the catch — that agent represents the builder, not you. If you want someone in your corner, looking out for your best interests, a buyer’s agent is essential. Let’s talk about why.

Builder Contracts: One of the biggest misconceptions in new construction is that the contracts are just like standard real estate contracts. They’re not. Builder contracts are lengthy and complex. If you don’t know what you’re looking at, you might unknowingly agree to terms that aren’t right for your circumstances.

Who’s Representing You?
That friendly sales agent in the model home? They work for the builder. When buyers go into a contract without their own representation, they often assume the builder’s agent will be neutral. But legally, that agent must prioritize the builder’s interests over yours.

Having a dedicated buyer’s agent ensures that you have someone protecting your interests, asking important questions, and working on your behalf. 

Here’s how:

1. Choosing the Right Neighborhood, Floor Plan, and Lot

Not all new construction communities, floor plans, and lots are created equal. Some will appreciate in value more than others. A buyer’s agent helps you make a smart investment, not just an emotional purchase.

2. Reviewing Design Selections

It’s easy to get carried away at the design center — those upgraded countertops and custom cabinets are calling your name! But not every upgrade will add value to your home. A buyer’s agent helps you prioritize selections that will boost resale value while keeping you from overspending on features that won’t.

3. Navigating the Construction Process

I don’t just help you sign the contract — I help you navigate the entire build process. That includes: Understanding the construction timeline and what to expect at each phase. Attending builder walk-throughs to ensure everything is accounted for before closing. Identifying potential issues so they can be addressed before move-in.

The Bottom Line: Protect Your Investment

Buying new construction is exciting but also a major financial decision. Without expert guidance, you could face unexpected costs or unfavorable terms. A buyer’s agent ensures you get the best deal, smart design choices, and peace of mind. Before signing that contract, let’s talk—I can make all the difference in your home journey.