Good Marketing Isn't About Being the Main Character.
Real estate marketing has gotten very good at getting attention. But getting attention and giving someone a reason to care aren't necessarily the same thing.
In her latest article for Inman, Birmingham real estate broker Roxanne Hale takes a look at the "main character problem" in real estate marketing — and the three simple questions agents should ask before posting anything on social media.
Funny Videos From Our Team
Kick back and enjoy our real estate comedy series — a collection of short, hilarious videos that show the wild, weird, and wonderfully true side of buying and selling homes in Birmingham. From behind-the-sign chaos to agent life mishaps, these clips mix entertainment with just enough real estate wisdom to keep things useful. It’s the Art House way: smart strategy, strong marketing, and a sense of humor that gets us — and our clients — through anything.

