Hi. I'm Roxanne.

I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)

I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.

The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.

Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.

  • Buying a New Build Home: What the Timeline Really Looks Like,www-soldbyarthouse-com

    Buying a New Build Home: What the Timeline Really Looks Like

    By Roxanne Hale, Art House Team Brokered by RealtySouth There is a magical moment that happens when someone decides to build a home. One minute they’re casually browsing online. The next minute they’re standing inside a model home thinking, “This is it. This is the one.” Then reality arrives carryin

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  • We Told Our Moms About Your House,www-soldbyarthouse-com

    We Told Our Moms About Your House

    And That’s Just the Beginning of Our Marketing Plan Marketing Moms Every now and then, I meet a seller who says something like: “So once we decide to list, you just put it on the MLS, right?” Sure. And Disney World is just a parking lot with a few rides. After 26 years in real estate, I can assure y

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  • Wiffle Ball Brackets and Appraisal Gaps: The Summer Real Estate Survival Guide,www-soldbyarthouse-com

    Wiffle Ball Brackets and Appraisal Gaps: The Summer Real Estate Survival Guide

    Summer break has officially hit Birmingham, which means two things are happening simultaneously: the housing market is moving at warp speed, and my once-quiet home office has been fully annexed by a roaming pack of neighborhood children. Right now, it’s 5:12 AM. I am typing this in the dark because

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