Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.

A Renovator’s Opportunity in the Heart of Bluff Park
1349 Atkins Trimm Blvd | Hoover, Alabama Every now and then a house comes along that isn’t about what it is today—it’s about what it could become. That’s exactly the story at 1349 Atkins Trimm Blvd in Hoover, a spacious home with strong bones, generous square footage, and the kind of layout that pra

Why Buyers Are Looking At Chelsea Park: A DR Horton Community Spotlight from the 2026 Parade of Homes
Sometimes, a Media Day is about houses. Sometimes, it’s about the people behind them. Our 2026 Parade of Homes Ambassador group headed out to Chelsea Park to see what DR Horton is building — and to spend the morning with three of my favorite on-site real estate agents on the ground there: Marci Dock

Inside the Design Studio: How Harris Doyle Homes Takes the Stress Out of Building Beautifully
This morning, the 2026 Parade of Homes Realtor Ambassadors gathered somewhere most buyers don’t get to see until they’re deep into the building process: the Harris Doyle Homes Design Studio. And let me tell you—if you’ve ever worried that building a home means drowning in a sea of tile samples, cabi
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