Real Estate Across Alabama With Strategy, Media & Local Expertise
The Art House Team, brokered by RealtySouth, is a multi-market real estate team serving buyers, sellers, and builders across Alabama. Led by Associate Broker and Team Lead Roxanne Hale, our team combines deep local market knowledge with modern marketing, strong communication, and a media-driven approach to real estate.
Statewide Reach
Our work spans Birmingham, Huntsville, Decatur, Cullman, and growing markets throughout Alabama. We help clients buy, sell, and build homes with clarity, strategy, and confidence in every stage of the process.
Builder & New Construction Experience
From custom builders and luxury homes to new construction communities and development projects, our team understands how to position, market, and sell homes in evolving markets across the state.
In-House Media & Marketing
We create professional photography, video, digital advertising, social media campaigns, and custom listing marketing internally—giving sellers stronger visibility and more control over how their homes are presented online.
Backed by Alabama’s Largest Brokerage
The Art House Team is proudly brokered by RealtySouth, a Berkshire Hathaway affiliate and the largest real estate brokerage in Alabama. That combination gives our clients the reach, resources, and credibility of a major brokerage—paired with the hands-on service and specialized attention of a boutique-style team.
Relationships Matter Here
We also work closely with trusted local partners to help transactions move smoothly from contract to closing, including title professionals, lenders, inspectors, designers, and builders throughout Alabama.
At the center of it all is a simple goal: help buyers make smart decisions, help sellers maximize results, and help builders showcase their work in Alabama’s most active and growing markets.
Meet The Art House Team

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Michelle S. Davenport
Marketing & Operations Manager | Birmingham Agent

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Roxanne Hale
Associate Broker | Birmingham & North Alabama
Our Work With Builders in Birmingham, Alabama
At Art House, we help builders connect great homes with the right buyers through smart positioning, strong marketing, local market knowledge, and a sales process that actually makes sense.
Builder marketing is not the same as resale marketing.
A new construction home needs more than a sign in the yard and a few pretty photos. Buyers want to understand the floor plan, the finishes, the neighborhood, the build process, the timeline, the value, and what makes one builder different from another.
That is where we come in. Art House works with builders throughout the Birmingham area to help tell the story behind the homes, create buyer interest, and support the sales process from dirt to closing table.
Positioning
We help builders clarify what makes a home, neighborhood, or community stand out so buyers understand the value quickly.
Marketing
From video and photography to web content, listing copy, social media, and SEO, we create content designed to get attention without sounding like a brochure from 1998.
Sales Strategy
We help builders think through pricing, buyer objections, floor plan feedback, showing strategy, and follow-up so opportunities do not slip through the cracks.
What we help builders with
- New construction listing strategy
- Community and neighborhood positioning
- Luxury home marketing
- Video tours and builder storytelling
- SEO-focused website and blog content
- Buyer lead generation and follow-up
- MLS copy, social media copy, and Google Business content
- Pricing conversations and market feedback
Why builders work with Art House
We understand how buyers think, how agents search, and how new construction competes in the Birmingham market. We know that the best homes still need the right story, the right exposure, and the right sales process behind them.
Our goal is simple: help builders sell homes with smarter marketing, clearer communication, and a better buyer experience.
Frequently Asked Questions
Does Art House work with custom home builders?
Yes. We work with builders who create custom homes, semi-custom homes, spec homes, and new home communities throughout the Birmingham area.
Can you help market a new construction home before it is finished?
Yes. In fact, that is often the best time to start. We can help create interest with construction updates, floor plan explanations, finish previews, neighborhood content, and early buyer outreach.
Do you only help with luxury new construction?
No. While we do a lot of work with luxury and custom homes, we also help builders position homes across different price points and neighborhoods.
How is builder marketing different from traditional real estate marketing?
Builder marketing has to explain more. Buyers need to understand the process, the timeline, the finishes, the builder’s reputation, and the neighborhood. It is not just about selling a house. It is about building confidence.
Building in Birmingham?
If you are a builder looking for smarter marketing, stronger positioning, or a better sales strategy, Art House would love to talk.
Contact Art HouseHear from the Art House Team
FAQ ABOUT WORKING WITH THE ART HOUSE TEAM BROKERED BY REALTYSOUTH
1. What types of clients does The Art House Team work with?
We work with buyers, sellers, and builders across Alabama. That includes first-time buyers, move-up and luxury sellers, relocation clients, custom and production builders, and people who want help navigating the build process from dirt to closing table. If it involves buying, selling, or building a home—we’re in our lane.
2. How is your team different from a traditional real estate team?
3. Do you help clients buy or build in multiple areas of Alabama?
4. Can you help me decide whether I should buy, sell, or build?
5. What does the process look like once we start working together?
6. Do you help clients relocate across Alabama?
7. Can you help me navigate the home-building process?
8. I’m a homebuilder—can you help me sell my homes or represent an entire neighborhood?
9. Can you help me buy a second home or investment property?
10. What happens when I reach out to The Art House Team?
ART HOUSE SOLD LISTINGS
BEHIND THE SIGN
Where Real Estate Gets Real
As a real estate agent, there are certain neighborhoods that come up over and over again with clients. The Preserve is one of them. It doesn’t matter if someone is relocating to Birmingham, moving across town, or building a custom home—at some point, The Preserve usually makes its way into the conversation. And almost always, it’s followed by the same question: “What’s it actually like to live there?” So instead of just talking about it, I wanted to show it.
If you’re thinking about moving to Birmingham or relocating somewhere in the metro, welcome—you’re asking the right questions. I’m Roxanne, and I’ve spent more than 26 years helping people buy, sell, and build homes all over Birmingham. Whether someone is relocating from out of state or just moving across town, the conversations tend to revolve around the same things every single time: Commute time. Home prices. New construction vs. resale. Schools. And lifestyle. Birmingham isn’t just one city—it’s a collection of very different neighborhoods, suburbs, and communities. Choosing the right place isn’t about picking the “best” area. It’s about choosing the one that fits how you actually live day to day. Let’s break it down.
If you ever find yourself driving just outside Cullman and feel the urge to turn onto a narrow county road “just to see where it goes,” listen to that instinct. That’s usually how people end up at Clarkson Covered Bridge. There’s no fanfare. No big sign announcing you’ve arrived somewhere important. Just trees, quiet, and a long wooden bridge stretching across Crooked Creek like it’s been waiting patiently for you to notice it. And it has.
Cullman has a way of surprising people. It doesn’t shout for attention. It doesn’t lead with buzzwords. But more and more buyers looking across North Alabama keep landing on Cullman—and for good reason. Cullman offers a rare mix of affordability, space, and livability that’s getting harder to find in faster-growing markets. If you want room to breathe, a strong sense of community, and housing options that don’t immediately blow up your budget, Cullman deserves a serious look.




