Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.
From Burnout To Breakthroughs
Why People Matter More Than Production Public Domain Photo When people ask how long I’ve been in real estate, I proudly say “25 years”—and then I pause for dramatic effect like I’m announcing how long I’ve survived in the wilderness. Because let’s be real: some years, it has felt like that. This car
Part One: Buyer Feedback (The Uncensored Edition)
Provided by Author **[Scene: A stressed-out buyer agent, finally responding to a listing agent who’s been hounding them for days. Cue the email.] Subject: Feedback 3609 Dandelion Drive (You Asked for It…) Hi there, Thanks for following up again (and again). I’ve been putting off writing this because
There’s No Pitch for Selling a Church
But There Is a Prayer I Say Every Time. Provided by Author In my life, I’ve sold… a lot. I got my start in restaurants, sweet-talking folks into adding a top-shelf margarita to their enchiladas and definitely saying yes to the dessert tray. From there, I went full throttle into car sales. Hondas, Ma
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