Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.
Part Two: Sellers…(and What to Do With All That Feedback)
iStock Alright fellow listing agents, grab your wine tumblers and your thickest skin, because it’s time to talk about the fine art of delivering buyer feedback to sellers. AKA: Translating “This house smells like despair” into something your client won’t cry over. If Part One was about unfiltered bu
From Burnout To Breakthroughs
Why People Matter More Than Production Public Domain Photo When people ask how long I’ve been in real estate, I proudly say “25 years”—and then I pause for dramatic effect like I’m announcing how long I’ve survived in the wilderness. Because let’s be real: some years, it has felt like that. This car
Part One: Buyer Feedback (The Uncensored Edition)
Provided by Author **[Scene: A stressed-out buyer agent, finally responding to a listing agent who’s been hounding them for days. Cue the email.] Subject: Feedback 3609 Dandelion Drive (You Asked for It…) Hi there, Thanks for following up again (and again). I’ve been putting off writing this because
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